silverwoods
SilverWoods is a conceptual U.S.-based online cosmetics store offering high-end, cruelty-free, and organic beauty products. Targeting women aged 24 to 30, the brand emphasizes trust, confidence, and elegance with a focus on all-natural ingredients. Its professional and luxurious aesthetic appeals to consumers seeking premium, ethical makeup.
The branding of Silver Woods is successful in providing an elegant and modern approach to the overall aesthetic of the online company. The process of brand strategy, especially researching the general beauty, organic beauty, and K-beauty industry, guided and strengthened the direction of the brand. A variety of brand elements were created that helped with flexibility of brand designs in identity package and collateral. The incorporation of Korean lettering into the branding and the emphasis of all-natural ingredients in the products helped to provide a sense of unity, functionality, and trust to adhere to customer satistaction. The designs maintained cohesiveness and professionalism that expressed the brand personality of elegance, confidence, and trustworthiness. Overall, this brand campaign successtully presented a unique and visually appealing business of Silver Woods that reaches their ideal customers and fulfills their mission.